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Appearances Matter. Boast a little!

George Clooney applauded my speech, while sitting 10 meters away from me, front row in a famous theater in Amsterdam. I announced on that stage that Unicef would receive an extra 1,9 million euros funding for a project they were working on. I have worked

Survivorship Bias and why we need to be aware of it

There’s this image going around on the web for a couple years now at least, that illustrates the concept of survivorship bias: The story that accompanies this illustration is that of statistician Abraham Wald, who discovered a case of survivorship bias during World War II. Researchers

How to give feedback (for self-publishers)

So last month, we talked about how to filter feedback that we’re given. This month, I’m going to give some tips on how to give feedback to the artist that you’re working with! Be nice You’d think that this is a given, but unfortunately clients that critique

How to filter feedback

You wrote your first draft. You edited your first draft. You sent your piece out to friends, family or beta readers - and the feedback confuses you. Taking criticism can be difficult. Your first reaction might be “But

Why some gatekeeping has a point

Excuse the inflammatory subject line - but I only have so many characters in a title. Let me explain: Self-publishing in its many forms - be it blogging, publishing an e-book, publishing on Amazon or even organizing your own print runs through Kickstarter - have made

3 things to DO on a book cover

Last month, we talked about not judging a book by its cover. The intent is great, but the fact remains that we DO judge books by their cover. It’s even often a snap judgement that takes a second at most. That means that book covers are a

3 things to avoid on a book cover

Don’t judge a book by its cover. The intent is great, but the fact remains that we DO judge books by their cover. It’s even often a snap judgement that takes a second at most. That means that book covers are a very important part of your

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